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Tendering

How tenders are scored — what the evaluation panel actually does

Pactis Partners · 2026

Most bidders imagine a reader. What they get is a scorer: someone with a matrix, a rubric and a governance process that punishes any mark they cannot justify. Understanding that process is worth more marks than any amount of polish.

The mechanics

A formal tender, public or private, almost always separates price from quality and states the split in the invitation — 60/40 and 70/30 quality-to-price are common in services; price-heavy splits appear in commoditised supply. Quality is broken into questions. Each question carries a weighting and is marked on a published scale, typically 0–5 or 0–10, with written definitions for each score ("3 — good: the response meets the requirement with minor omissions…").

Price is usually scored relative to the lowest compliant bid: lowest price takes full marks and others are scaled down proportionally. That means a bid can be the cheapest and still lose, or the dearest and still win, depending on the quality gap.

Who scores, and how

Why good firms lose marks

What the bidder didWhat the evaluator saw
Answered the question they wished had been askedA response that does not address the criterion as written — capped at a middling score
Put the strongest evidence in the introductionNothing in the answer to question 4, where the rubric told them to look
Described capability in general termsNo named people, no method, no example — "assertion without evidence"
Wrote 2,000 words against a 1,000-word limitWords beyond the limit not read, or the response marked down for non-compliance
Relieved none of the buyer's pressuresA safe, generic bid that gives the panel no reason to score it above the field

What top-scoring answers have in common

  1. They mirror the question's structure. If the question lists four things, the answer has four labelled parts, in that order.
  2. They put evidence where the rubric looks for it. Named people, named methods, a comparable contract with an outcome.
  3. They answer the pressure behind the question. A quality-management question is really "how do I know you won't collapse in month four?" Name the checks and what happens when one fails.
  4. They are easy to mark. An evaluator who can justify a 5 in thirty seconds gives a 5. One who has to hunt gives a 3.

We have sat on these panels. The gap between first and second is rarely capability; it is whether the capability was put where the scorer could find it.

Free first step: the Lost-Bid DebriefSend us the assessment summary or feedback from a tender you lost. Within 48 hours: a one-page read of where the marks went and what the panel was really rewarding. No fee. Start here.

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